I crawled into the industry in 2010, creating heartfelt works, relevant with a touch of really-fun output to a human not just to anybody before the screen. Started as a junior art director but switched to becoming a copywriter due to the calling to pour all my energies into writing. Words are my playground now, yet I am still a kid who always has fun with every word I play.
Tokopedia, Telkomsel, Natur-E, Strepsils , Nokia, Bango, Indovision, BII, Mustika Ratu, Panther, Nu Green Tea, Bank Indonesia, KEK, Knorr, Sony, Mazda, Herbakof, Decolsin.
As a Creative Leader, I obtained to manage a team of designers, copywriters, and collaborated with producers and cross-functional teams to create engaging, impactful, and effective communication materials.
My expertise in understanding target audiences, brand voice, and messaging has resulted in successfully executing campaigns across multiple platforms and mediums.
I was responsible for brainstorming, researching target audiences, insights, and crafting an effective copy that meets the needs and objectives of the clients.
Driven by a desire to expand my knowledge and change my career path to become a copywriter, I took the bold step of continuing my studies at the Faculty of Communication, University of Indonesia. Equipped with a thirst for learning, I had skills in crafting compelling copy, and collaborating with cross-teams, and clients to achieve high-quality outputs that resonated with any business purpose.
As a graduate of Trisakti's Communication & Visual Design program, I have remained dedicated to pursuing my dream of bringing artistic visions to life through collaboration and teamwork.
"Break the box inside out." - Menar