A movement to encourage & support a more environmentally friendly for all stakeholders to be more aware of the importance of sustainability within Tokopedia ecosystem.

The objective is amplifying Tokopedia as a trusted platform that supports and facilitates our environment through a beneficial campaign and education series across sustainability cases.

Create a communications plan to increase awareness of MCT Coffee rebranding in Indonesia.

Focus on city dwellers as target audience which the hustle is a way of life. From dawn till dusk, they strive to make it happen.

We came as the magical solution: healthy coffee capsules in a variety of exciting flavors, empowering you to conquer your day worry-free.

Art Director: Marcella Kartika

Copywriter: Maulana Fadhillah

Tokopedia Seller was birthed to empower Sellers’ growth by giving them a reliable, easy, and approachable platform, thus achieving success can be in the palm of their hands.

A complete ecosystem was created within our platform, thus Seller and Tokopedia can walk hand-in-hand toward our goals.

A program which was designed for affiliates who are enthusiastic about promoting high-quality products and making money in the process, the program offers a rewarding experience.

Along with this #BisaBugar, we would like to embrace new upnormal that makes people adopt a healthy lifestyle along with awareness to take care of the body. It is seen in the booming purchase of sports equipment.

With 15 years of experience in copywriting, I was invited to mentor juniors in a non-governmental organization, sharing insights about copywriting in social media nowadays.